Audience Research

Questionnaire

1) What is your age range?
2) What Gender are you?
3) How often do you listen to the radio?
4) Where do you listen to the radio?
5) What time of day do you usually listen to it?
6. A) In the Morning what type of music would you want to hear?
b) In the morning would you want travel and news updates every minutes?
7) in the afternoon would you prefer to have a mixture of all genres?
8) Where you would prefer to have more features played?
9) What sort of music do you like listening to on the radio?
10) Do you like to hear regular news and travel updates?
11) Would you like to participate in games on the radio?
12) How do you usually participate in Children In Need?
13) What sort of content would you like to hear from the radio to raise money for Children In Need?

From this questionnaire we hope to learn what our audience wants from our radio shows and why, we feel these questions cover all of the topics and will provide the information needed to create a successful show.



Results
1. This isnt helpful information because the informationw e recieved was from the small sample of people we asked who majority were at college.To make this information more useful we could have asked a larger wider range of people and then separated the questionnaires into what age felt what, to help us understand our target audiences.




Understanding where our audiences listen to radio enables us to understand our audiences better as this shows how much they are most likely concentrating. Also its helpful for us to know what type of news and if travel updates are appropriate for our target audience, as this graph could have shown that most dont use a car.

This information is vital for learning about your target audience, I think we could have got more relaible results by seperating our information into what ages liked what as then we could have broken down our target audiecne so we knew exactly what they wanted, however the information we got still is useful. especially the music types because we had already deciding to do a mix style of genres for the afternoon show but not knowing which particular genres to include, from this questionnaire we know.

Focus Group
We held a focus group on the 1st October with a handful of our target audiences, with mixed music styles and showed them a program similar to ours we chose Radio 1's Morning Show with Chris Moyles, we chose this program because our morning show is aimed at the same audience and we felt that this would provide the best base to compare what we hope our morning show can be. Also we let them listen to clips from rehearsals of morning show and afternoon, we explained that we hope to use their information and feedback to make our radio show more professional, along with individually letting them listen to our features, with this we had one on one so we could note down their reactions to the features. Finally we asked for their opinions on our draft playlist and set order.
Radio 1 feedback - "interesting topics", "fun games", "too much talk" these are a few quotes from the feedback we got, this information was helpful because it allowed us to create our radio show for what they wanted and most agreed there was too much talking we may decide to get a few topics but play more songs. From this we also learnt that our target audience enjoyed Radio 1's variety of music.
Our Shows feedback -"technically flawed" We expected a comment like this because are first shows are only rehearsals where we are getting used to the equipment however this reinforces the point that planning and rehearsals are neccessary. "enjoyed the range of music", "I understand the angle they are coming from" comments such as these help boosted our confidence and also helped us see that our target audience understand our radio show. Also during the clip of our morning show Jon has developed the idea of a creating a character called Boris, as a group we felt it was too much character in the morning but as the idea was unusual we would let our audience decide- “Jon talks like he is a lot older, his language is a mega contrast to Kris who seems quite chavy” and “presenter seemed different and he should be more original.” I think the person was just trying to put it politely but wanted to bring it to our attention that its quite unnecessary for the morning. Also during the focus group it was mentioned that it was hard to relate the shows as one company and therefore we needed to do something to let audiences know so we could make two features that tie in with each other.
Features feedback - whilst noting down their reactions to our features I noticed that most participated in the Quick Fire Game “I felt the quickfire round ended too soon but I joined in and had a laugh”, we can easily solve this by adding another round in, we felt it was more important that the game didnt go on for too long. Also comments such as “the quick fire I will introduce to my mates, it would be well funny.”is very satisfying as it shows we know our audience and what they might like.
Playlists- “they seem appropriate for time of day but the morning only has 6 songs in a hour!” after listening to other hour long shows we realised there was more talking than songs so we decided to follow this convention but through this focus group we learnt that they prefer more music.
"I like the idea of the news being every 15minutes as long as its not really long news cos that’s boring” we decided that at quarter to and quarter past we would have short news with quickly sums up and then at the half hour we would have the deatiled news because its a code and convention of morning shows to update news and travel every 15minutes, but that our target audience only want the basic.
“I really love the variety of bands in the afternoon show, I could sit with my friends who have different tastes and all enjoy it.” This was the point of our afternoon show, and its nice to know that from our focus group we learnt that trying to aim at a varity of genres is atainable.